From Chat to Checkout: Crafting a Winning WhatsApp Conversational Commerce Strategy
In today’s digital-first world, customers expect instant, personal, and seamless interactions—right where they already spend their time. WhatsApp has evolved far beyond a messaging tool—it’s now a powerhouse for conversational commerce , enabling brands to engage, assist, and sell directly within chat. This guide walks you through how SMBs and enterprises can harness AI-poweredWhatsApp chatbots to increase engagement, recover lost sales, and turn conversations into conversions. Why WhatsApp is the Future of Conversational Commerce 💬 Unmatched Engagement, Smarter Costs Affordable communication: WhatsApp OTPs cost 15–30% less than traditional SMS. High visibility: Open rates are up to 4× higher than email , ensuring your message is seen. Proven results: Case studies show 6× more bookings in healthcare and 50% higher conversions for ecommerce brands. 🧠Interactive, Guided Shopping Journeys The WhatsApp Business API supports tools that...